Need a hand?

Ruru is a reverse alarm clock. Instead of waking you up in the morning, she calls you to bed at night — and won't properly settle until your phone is plugged in and out of reach. Put your phone to bed, and you'll follow.

You pick a bedtime in the app. When it arrives, ruru wakes up and starts calling — gently at first, then harder and harder to ignore. The call keeps nudging you until you settle her for the night.

Plug your phone into its charger — ideally one you've stashed outside the bedroom. Once your phone is charging at its spot, ruru goes to sleep, and so do you. Your streak grows.

You can appease her — up to three times per night. Each appeasement buys you a little more time. Push your luck past the third, and Ruru sleeps without you: your streak breaks.

No — ruru only does bedtime. Mornings still belong to your regular alarm clock. (Though we find that going to bed on time makes mornings dramatically less horrible.)

A few things to check:

1. Notifications. Ruru can't call you if she's muted. Open Settings → Apps → Ruru → Notifications on your iPhone and make sure notifications are allowed.

2. Focus & Do Not Disturb. If you use a Focus mode in the evening, add Ruru to its allowed apps so her calls come through.

3. Your bedtime. Double-check the bedtime set in the app — especially after travelling across time zones.

Still silent? Email us and we'll dig in.

Make sure the phone is actually charging (look for the charging indicator — loose cables and dusty ports are the usual suspects), then give it a moment. If ruru still won't settle, force-quit the app, reopen it, and plug in again. If it keeps happening, email us with your iPhone model and iOS version.

Streaks are meant to be earned, so we don't hand them back lightly — but if a bug, a crash, or a dead charger genuinely ate your streak, email us with what happened and we'll make it right.

Notifications — this is how ruru calls you to bed. Without it, she has no voice. We only use it for bedtime; no marketing pings, no “we miss you” nonsense.

If the app asks for anything else, it will explain why at the moment it asks — and it will always work in your favour at bedtime, never against you.

As little as possible — ruru is built for bedtime, not data harvesting. The App Store listing shows the current privacy label, and if you have any question about your data (or want it deleted), email us and we'll sort it out.

Anything you buy in Ruru goes through Apple. You can manage or cancel a subscription in Settings → your name → Subscriptions on your iPhone, and request refunds at reportaproblem.apple.com. If something looks wrong with a purchase, email us and we'll help untangle it.

We'd love to hear it — jonas@tryruru.com. For bugs, include your iPhone model, iOS version, and what you were doing when things went sideways. For feature ideas, just tell us what would help you get to bed.