ruru
a reverse alarm clock

The alarm that puts your phone to bed.

Ruru is a tiny, tired monster who lives in your phone. At your bedtime she calls. She only settles once the phone is on its charger, out of the bedroom. Then she sleeps. So do you.

Ruru: a fuzzy lilac monster with half-closed eyes, two little teeth and an oversized yellow scarf ruru · has been up since 6
one night with ruru

She calls. You plug in. Everybody sleeps.

Set a bedtime once. Stash a charger somewhere that isn't next to your bed. That's the whole setup. From then on the night goes like this.

bedtime · first call

She wakes up and calls.

Gentle. A real alarm, not a notification you can swipe away in your sleep.

Ruru is calling. Time for bed.
+10 min · +20 min

She calls again. Louder.

Not ready? Appease her. Three times, max. She keeps count, and she is not subtle about it.

Ruru is calling again. She wants to sleep.
+45 min · last call

Or she sleeps without you.

Push your luck past the last call and she gives up on you for the night. Streak broken. She'll remember.

Ruru is disappointed.
any time · plug in

Put her to bed for real.

Dock the phone on that charger outside the bedroom. Ruru curls up and sleeps. So do you.

night night.
Ruru asleep in a bed, her yellow scarf pulled up as a blanket, while a phone charges on the nightstand
why it works

The phone is the problem. So the phone goes to bed.

Every other sleep app lives on the thing keeping you awake. Ruru's only ask is that the phone ends the night on a charger you can't reach from under the duvet.

No screen-time limits, no blocked apps, no lectures. Just a small creature who would very much like to go to sleep now, and can't until you do.

the streak

She keeps score. In chalk.

Every morning Ruru draws how the night went. Her handwriting is terrible. Her memory is not.

A star scribbled in solidly with chalkIn bed on timeStar, filled in.
A hollow chalk starGot there in the endStar, left hollow.
A chalk star scribbled outBroke itShe scribbled it out.
An unclosed chalk circleTonightA circle she hasn't closed yet.
her voice

Supportive. Slightly unhinged.

Ruru is not a wellness coach. She is a creature you adopted to help you stop doomscrolling, and she takes it personally.

  • 9:47 pmGirl. Put the phone down.
  • 10:15 pmProud of you. We are becoming mysterious.
  • 11:02 pmWhy are you still awake?
  • 11:38 pmRuru is disappointed.
  • 7:30 amYou survived another night without TikTok.
coming to iphone

Adopt a very tired monster.

Ruru is almost ready for the App Store. Leave your email and you'll hear from us exactly once.